Do you follow every member on Twitter?

Here’s the first question to ask when evaluating whether your organization is truly social:

Do you follow every member on Twitter?

No? Why not? Don’t have their Twitter address? Start asking for it on membership applications, on renewal forms, and in every email you send. Or explore services that append social info to your database. Your members want to be connected to you — they joined after all. Make following them on Twitter the first item on your new member checklist.

Is your association truly social?


Leave a comment

No comments yet.

Comments RSS TrackBack Identifier URI

What do you think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  • Follow. +1, and Circle O’Connell Meier on G+

  • @omdirect Digital + Direct Daily

    Click to see our new daily e-paper

    Get the latest digital + direct marketing news delivered to your inbox! Just click the image.