IBM study finds that CEOs are leading by example when it comes to the convergence of digital, social, mobile, and more. All association leaders should check out this excellent Forbes article and then download the full IBM report. I see huge opportunities for associations with leaders who embrace these changes!
While social media is the least utilized of all customer interaction methods today, it stands to become the number two organizational engagement method within the next five years, a close second to face-to-face interactions.
CEOs are most focused on gaining insights into their customers. Seventy-three percent of CEOs are making significant investments in their organizations’ ability to draw meaningful customer insights from available data.
Insights from the study are on IBM’s website here. Includes video interviews with CEOs and you can download the report from the same link.
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