Why you need to look at your Facebook brand page on your phone RIGHT NOW

Facebook rolled out changes to mobile Facebook pages yesterday. The good news? Your page was automatically converted. The bad news? You may not like what you see. (Click through to AllFacebook for a summary and visuals.) Here’s what you need to check RIGHT NOW:

Notice that your icon, name, and description almost completely block your cover photo

Notice that your icon, name, and description almost completely block your cover photo

  • your page icon almost completely covers your cover photo. Make sure your icon communicates your main message
  • phone and address are most prominent. Make sure they are current.
  • The last photo you uploaded comes next, OUT OF CONTEXT. For example, a photo you used to illustrate a post will show up alone without the text. That may be fine, it might not. Check.
  • Tabs do NOT show on mobile devices. Make sure you are not relying on tabs to convey critical info.
  • Be careful with photo sizes. The old standard 402 x 402 still looks best on your desktop page, but, as we’ve said before, Facebook is now saying 552 x 414 is best for the new newsfeed. It looks like that holds for the mobile page too — photos are definitely wider

REMEMBER: Over half of Facebook users access the site from their mobile device and that number is going up. Facebook is going all in on mobile — make sure you’re ready.

Explosive growth in texting

The Washington Post reported today that ” U.S. subscribers sent 1 trillion text messages last year, three times the 2007 volume.” Voice minutes went up only 5%. (Article here.)

The implications for consumer marketing are obvious. But how does this trend impact B2B marketing campaigns? We’ll keep watching for winning campaigns.

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