Why you need to look at your Facebook brand page on your phone RIGHT NOW

Facebook rolled out changes to mobile Facebook pages yesterday. The good news? Your page was automatically converted. The bad news? You may not like what you see. (Click through to AllFacebook for a summary and visuals.) Here’s what you need to check RIGHT NOW:

Notice that your icon, name, and description almost completely block your cover photo

Notice that your icon, name, and description almost completely block your cover photo

  • your page icon almost completely covers your cover photo. Make sure your icon communicates your main message
  • phone and address are most prominent. Make sure they are current.
  • The last photo you uploaded comes next, OUT OF CONTEXT. For example, a photo you used to illustrate a post will show up alone without the text. That may be fine, it might not. Check.
  • Tabs do NOT show on mobile devices. Make sure you are not relying on tabs to convey critical info.
  • Be careful with photo sizes. The old standard 402 x 402 still looks best on your desktop page, but, as we’ve said before, Facebook is now saying 552 x 414 is best for the new newsfeed. It looks like that holds for the mobile page too — photos are definitely wider

REMEMBER: Over half of Facebook users access the site from their mobile device and that number is going up. Facebook is going all in on mobile — make sure you’re ready.


What the New Facebook NewsFeed Means for YOUR Page

Wondering what the new Facebook News Feed changes will mean for YOUR page? A LOT. Page posts will now be segregated into a separate “Following” feed, which means that your posts will no longer flow into the general newsfeed. As Facebook tells us that users spend more than 40% of their time on the newsfeed, that means you need to take action NOW to ensure that your most dedicated fans and members share your content with their friends — that’s the best way to get your content into the general feed.  And, that’s just ONE of the changes. Our Lynn O’Connell worked with @CarlyAThorne to create a short presentation for their social media training group, Social Media Superchargers, to give you a quick overview of what the newsfeed changes will mean to you.

Slideshare: What the New Facebook News Feed Changes Mean for YOUR Page

<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/lynnoconnell1/facebook-news-feed-changes-and-your-page&#8221; title=”Facebook news feed changes and your page” target=”_blank”>Facebook news feed changes and your page</a> </strong> from <strong><a href=”http://www.slideshare.net/lynnoconnell1&#8243; target=”_blank”>Lynn O’Connell</a></strong> </div>

How to Evaluate and SUPERCHARGE Your Facebook Page

Today’s infographic comes from @ShortStackLab.

This handy checklist walks you through 12 things to evaluate on your Facebook page. The first six steps cover the basic page sections and highlight what you should include. The next six go into analytics, content, strategy and more. It’s a quick, thorough guide to guide your as you give your Facebook page a checkup. Why not do it now?

[NEW INFOGRAPHIC] How to Evaluate Your Facebook Page – SociallyStacked – What’s Up in the World of Social Media.

A SImple Checklist to Help You Evaluate Your Facebook Page

Lynn O'Connell is the Creative Director of O'Connell Meier, a digital + direct marketing firm serving national trade and professional associations. Follow her tweets @omdirect.

Lynn O’Connell is the Creative Director of O’Connell Meier, a digital + direct marketing firm serving national trade and professional associations. Follow her tweets @omdirect.

Facebook status updates: Too much of a good thing?

The new Facebook redesign gives organizations pages that are very similar to a person’s page. Your organization’s status notes now flow into the News Feed on the home page. This is a big increase in visibility as your fans can regularly see your updates. Some organizations are racing to take advantage of that visibility by updating their status several times a day.

We think it is a little too soon to move to high frequency status updates. Some users are very unhappy about the new design and they are responding by deleting applications and pages that update too often. (Or are unfortunate enough to update when another company has over-posted!) Plus, Facebook is tweaking the home page and altering the mix of news and updates, so it remains to be seen exactly when and where your updates will be seen.

Our suggestion: update your page to work with the new layout, consider promoting your page to your members/customers, and experiment with status updates and page content. But take it slow. Don’t try to turn your Facebook page into a Twitter feed right now — instead invite people to follow you on Twitter. Limit your status updates to one or two a day until people get used to the non-stop flow of news.

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