What the New Facebook NewsFeed Means for YOUR Page

Wondering what the new Facebook News Feed changes will mean for YOUR page? A LOT. Page posts will now be segregated into a separate “Following” feed, which means that your posts will no longer flow into the general newsfeed. As Facebook tells us that users spend more than 40% of their time on the newsfeed, that means you need to take action NOW to ensure that your most dedicated fans and members share your content with their friends — that’s the best way to get your content into the general feed.  And, that’s just ONE of the changes. Our Lynn O’Connell worked with @CarlyAThorne to create a short presentation for their social media training group, Social Media Superchargers, to give you a quick overview of what the newsfeed changes will mean to you.

Slideshare: What the New Facebook News Feed Changes Mean for YOUR Page

<div style=”margin-bottom:5px”> <strong> <a href=”http://www.slideshare.net/lynnoconnell1/facebook-news-feed-changes-and-your-page&#8221; title=”Facebook news feed changes and your page” target=”_blank”>Facebook news feed changes and your page</a> </strong> from <strong><a href=”http://www.slideshare.net/lynnoconnell1&#8243; target=”_blank”>Lynn O’Connell</a></strong> </div>

What can crowd power do for your association?

Crowd-sourcing offers a smart way for associations to engage members AND put their talents to work for your organization.

How does it work? Create a portal on your website where you can post tasks. These can be simple quick tasks or new programs that reward members for helping each other online. (You could also allow your volunteer leaders to post tasks they need help with.) Here are just a few tasks your members could do:

  • Call a new member and welcome them to the association
  • Post a challenge competition and invite members to submit plans for a new benefit or program
  • Screen content for your Twitter, Facebook, and other social streams (perhaps a post needs 5 OKs before it goes live?)
  • Review content provided by exhibitors or speakers before it is posted online to ensure it is informational and not too salesy
  • Answer questions from students or student chapters
  • Scout for content you can use for blog posts or daily enewsletters (submitting links from topical blog posts, for example)
  • Upload short videos answering a question of the day (you can also get ideas for questions of the day!)
  • Screen conference session applications (hide presenter info if you’re concerned about bias
  • Review restaurants and attractions in the host city of your next event (perfect for members of that local chapter)

Task can be short and sweet, or they can be more involved. Consider the talents of your membership and draft tasks and projects that make good use of their skills.

Why would members do all this? Rewards. Recognition. Professional affiliation. Use reward points, virtual badges, and online recognition to motivate members. You’ll be amazed by the number of members who honestly want to help — even if that means a tedious task like typing up meeting notes.

Virtually every association is short-staffed. There are never enough hours in the day to get all the work done, much less implement all the new programs and techniques you need to keep up with changing

Take a look at this crowd-sourcing infographic from Winfographics to see how businesses are using the power of crowds.

Lynn O’Connell is the Creative Director of O’Connell Meier, a digital + direct marketing firm serving national trade and professional associations. O’Connell Meier has extensive experience building online communities and organizing crowd-sourced campaigns for national organizations.

Today’s Association Marketing Tip: Launch a Pinterest account

I was inspired to collect some inspiring examples of associations on Pinterest  after reading Jeff Bullas’s blog article on 10 Creative Ways to Market on Pinterest. (Check it out and follow Jeff on Twitter @JeffBullas.)

Unfortunately, I was surprised to find that many of the association pins I found on Pinterest were posted by members, NOT the association itself. So today’s tip is to take 10 minutes today to start or enhance your Pinterest boards to help your members and increase your visibility:

If your association does not have a Pinterest account, start now. You may have to request an invitation — it takes about one week to receive from the site, or you can ask a friend to invite you. You don’t have to plan your content or have everything ready in order to get started. All you need is your username, password, and email address. Everything else can be added later.

Pick one or two items from this list and add to your Pinterest boards right now. Think easy, think content you already have, and take 10 minutes to post something right now. Don’t wait until you have everything you’d like to feature. Pinterest boards grow over time. Post what you have at hand and plan to expand later.

  • Member logo or badge. Make it easy for members to show they belong!
  • Videos from sessions or from your association’s YouTube channel. You can easily add YouTube or Vimeo content to Pinterest pins.
  • Career advice. Do you have a Career center? Job listings? Articles about finding a job or managing your career? Information for students considering your field? Start a new board and link a few items. Use photos or graphics from the articles or website for your pin.
  • Photos promoting your next event. Speaker head shots, city photos, event shots — use the same materials you gather for your early bird promotions. In a great location? Dedicate a whole board to the city.
  • Slideshare presentations from your last conference or event.
  • Book covers or author photos. These can be from books your association sells, books written by speakers at upcoming events, or books by your members. Use the caption to explain the tie to your association — “John Doe will lead the general session at our next conference.”
  • White papers or research reports. Use the cover for your graphic and link to a page where people can download or purchase the report.
  • Posters, Infographics, Brochures. Have you created a poster to use as a membership marketing incentive? A useful brochure to help the general public understand an issue? Pinterest is the perfect place to highlight your content.
  • Sponsor logos. Create a board to highlight your sponsors, post their logos (same ones you use for your promotions), and link either to their sites, or to the page where they are honored on your site.
  • Recent article from your magazine or e-newsletter. Feature your cover story or a general article that will be of interest to people in your field. Use a photo for the pin, put the article title and publication name in the caption and link to the article online. (Pick content that is available to all site visitors.)

When possible, link each pin to a page on your website where people can find more information. That way, people can easily find your source material as members share the pins with their friends.

Remember: think easy! Your association has a wealth of information available. Think of a few pins you can quickly add using existing content to add sizzle to your Pinterest page.

Lynn O’Connell is the Creative Director of O’Connell Meier, a digital + direct marketing firm serving national trade and professional associations.

Bookmark this blog or follow us on Twitter @omdirect and watch for upcoming blog posts on:

Pinterest Boards to Highlight Member Benefits and Products

Fun Pins to Add Sizzle to Your Pinterest Boards (who says association life is boring?)

 How to manage Pinterest in 10 minutes a day. (We’ll include tips on how to get your colleagues to help!)

Check out my social media and digital + direct marketing boards on Pinterest. You’ll find lots of infographics… feel free to share with your members!