Just being on Facebook is not enough. Your page needs to be engaging, social, and relevant to your members or customers. Most importantly, you need to monitor comments non-stop as people expect answers.

Kamal Bennani Photography

Despite the huge attention lavished on social media, it still accounts for only a fraction of the traffic and leads for US B2B websites according to a new report from Optify.

See on econsultancy.com

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Get More Retweets With These Simple Tips (Infographic)

Today’s featured infographic was created by @neilpatel of QuickSprout. Ever wondered why some people are constantly retweeted while your brilliant tweets are ignored. Here are the key takeaways:

  • Ask for a retweet by adding this phrase to your tweet: “Please Retweet”
  • Use between 71 and 101 characters to allow room for retweeting
  • Tweet between noon and 2:00 pm, especially on Friday
  • Include at least one hashtag, but not too many — other research says too many hashtags decreases retweets.
  • Include one URL
  • Tweet about Twitter

These are specific actionable steps you can take! Read the infographic to learn more about why these guidelines matter, then print them out and stick them on your computer.  The odds say ou’ll see your retweets go up!

The Art of Getting Retweets (Infographic) via @DanielSharkov

OK, folks, it is time to start thinking about your six-second ads. This could be an amazing tool for associations — How about an official member Vine that your members can share? (And encourage them to make their own, as well.) Or you create a Vine announcing a conference, webinar, or new product and push it out to your members. It’s short, sweet, and easy to share.

Kamal Bennani Photography

Video ads have come to Twitter: A handful or brands are running Vines in Promoted Tweets.

See on mashable.com

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How to Evaluate and SUPERCHARGE Your Facebook Page

Today’s infographic comes from @ShortStackLab.

This handy checklist walks you through 12 things to evaluate on your Facebook page. The first six steps cover the basic page sections and highlight what you should include. The next six go into analytics, content, strategy and more. It’s a quick, thorough guide to guide your as you give your Facebook page a checkup. Why not do it now?

[NEW INFOGRAPHIC] How to Evaluate Your Facebook Page – SociallyStacked – What’s Up in the World of Social Media.

A SImple Checklist to Help You Evaluate Your Facebook Page

Lynn O'Connell is the Creative Director of O'Connell Meier, a digital + direct marketing firm serving national trade and professional associations. Follow her tweets @omdirect.

Lynn O’Connell is the Creative Director of O’Connell Meier, a digital + direct marketing firm serving national trade and professional associations. Follow her tweets @omdirect.

What can your organization learn from social games?

I’m obsessed with gamification, but wish we could come up with a more business-friendly name! The “game” connection makes people think they need to turn their website or portal into an overt game, which is what leads to some of the absurd and meaningless badges. Instead, people need to think about how the core concepts engage, connect, and motivate users. For example, my marketing firm works with many trade and professional associations. We’re looking at ways to change information flow, especially to new members. Most associations bombard new members with a ton of printed and emailed info. Switching to an approach that instead gives them just the information they need to take the next step, coupled with positive social reinforcement as they complete steps, could ultimately lead to more committed members. But they never need to think they are playing a “game”. The same goes for our political and advocacy clients… their work is too serious to be a game, but incorporating gamification techniques consistently delivers results.

Here’s what game techniques can do for your organization:

  • Reward interaction! Give points for every action… commenting on a blog post, sharing an event, searching for an article, participating in forums or groups.
  • Introduce benefits, features, and information in bite-size pieces. Games don’t give you all the rules and features when you sign up. (Unlike associations that send you massive new member kits.) Don’t dump all the information at once but don’t expect people to find it on their own either. Decide what you want members to do, figure out how that is different for new and experienced members, and then encourage the right action at the right time. Checklists and tips customized by member “level” can produce big results.
  • Reward exploration of benefits and products. What’s the key to retaining members or customers? Getting them to take advantage of everything you offer. Reward them for exploring, downloading, checking out new features. Use checklists, levels, badges — whatever works.
  • Reward daily engagement. Every game out there gives rewards to players for checking in daily. Do the same thing for your members!
  • Encourage everyone to create and share content. Your members are experts in your field. Incentivize them to write blog posts, start discussion threads, comment, create graphics, submit proposals to speak. Take a look at the kind of engagement that your site and your organization needs and then create a reward system that encourages people to take action.
  • Show your members how to jump in and help you. Is your association understaffed? (Who isn’t?) Consider adding missions where members can earn points or achievements by completing specific tasks. That doesn’t have to mean volunteering to serve on a committee… it could be helping with tagging archived articles, completing surveys, or even typing up meeting notes! You could even allow members to set up missions!
  • Reward members for networking, mentoring, and connecting. It’s all about interaction. Build a system that makes it fun and easy to connect.
  • Recognize members for their achievements! That can mean badges, but go beyond and share their success with their colleagues! We all know some members are more active than others. Let them shine.

What is a reward? Your reward system does NOT have to be expensive.  Recognition, for example, is free. Plus, think about how games work — often, you need to reach a certain level in order to unlock new opportunities.  Discounts, contests, and give-aways certainly can add value to your site, but, you’ll be rewarding the members who are adding value to your membership. That ultimately helps you MAKE money by making the group more exciting and interesting to new prospects.

That’s just a tiny preview of how gamification techniques can revitalize your website, engage your members, improve retention, connect new and seasoned members, and appeal to younger prospects. O’Connell Meier is actively looking for a few groups who want to explore these new techniques. We’ll help you analyze your needs, evaluate cost-effective programs that may be able to work with your existing website and databases, and design and implement your program — and the first few groups to sign on will enjoy discounts on our time and discounts from gamification sites/programmers. Call Rich Meier today at 866-391-1415 (ext. 92) or email him at rmeier (at) omdirect.com. Ask him about our experience with Zynga’s Player Advisory Committee!

Lynn O'Connell is the Creative Director of O'Connell Meier, a digital + direct marketing firm serving national trade and professional associations. Follow her tweets @omdirect.

Lynn O’Connell is the Creative Director of O’Connell Meier, a digital + direct marketing firm serving national trade and professional associations. Follow her tweets @omdirect.

How to Effectively Budget Your Social Media Program in 2013 Infographic

Check out this article from at ClickZ for an overview of six key budget sectors for your social media marketing. Figures are based on a mid-sized organization and should be on target for national associations. Given the wealth of content your association probably has, you may be able to save by repurposing existing content. Strategy may require a higher initial investment if you have multiple member segments as well as a need to communicate with prospects, vendors, press, and the public.

How to Effectively Budget Your Social Media Program in 2013 | ClickZ.

How to Effectively Budget Your Social Media Program in 2013 | ClickZ

http://lynnoconnell.brandyourself.com/

The Best Infographics on the Planet: Social Media Work Flow Infographic

How much time do you and your staff spend on social media? If you’re like most groups, the time investment is increasing geometrically. Take a look at this infographic to see how you compare. (And, remember: the New Year is a great time to review your social media plan, strategy, and editorial calendar. Shameless plug: The O’Connell Meier team is standing ready to help!)

The Best Infographics on the Planet: Social Media Work Flow Infographic.

Social Media Work Flow

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