Get More Retweets With These Simple Tips (Infographic)

Today’s featured infographic was created by @neilpatel of QuickSprout. Ever wondered why some people are constantly retweeted while your brilliant tweets are ignored. Here are the key takeaways:

  • Ask for a retweet by adding this phrase to your tweet: “Please Retweet”
  • Use between 71 and 101 characters to allow room for retweeting
  • Tweet between noon and 2:00 pm, especially on Friday
  • Include at least one hashtag, but not too many — other research says too many hashtags decreases retweets.
  • Include one URL
  • Tweet about Twitter

These are specific actionable steps you can take! Read the infographic to learn more about why these guidelines matter, then print them out and stick them on your computer.  The odds say ou’ll see your retweets go up!

The Art of Getting Retweets (Infographic) via @DanielSharkov

Get Your Free B2B Marketing Innovations eBook — Featuring Lynn O’Connell’s Winning Tip

See the B2B Marketing Innovation eBook from @marketingprofs and @TopRank on Slideshare by clicking the image above.

Lynn O’Connell is a winner of Top Ranks B2B Marketing Innovation Blog Contest! Her winning tip is included in this FREE B2B Marketing Innovation eBook – Break Free of Boring B2B With These 33 Tips.  See the slideshare version here, or download the PDF and get a preview of tips and featured experts at Top Rank’s blog post. Flip to Tip #31 to see Lynn’s winning B2B marketing tip.

Lynn O’Connell is the Creative Director of O’Connell Meier, a digital + direct marketing firm serving national trade and professional associations. Follow her tweets @omdirect.

Recession: your time to stand out?

O’Connell Meier thrived thanks to a recession in 1990-91. We launched in ’89 and were fortunate enough to be growing fast when the recession hit. We had seen the famous McGraw-Hill study that found that companies who maintained or increased their ad budgets experienced a 256 percent increase in sales compared to those who cut their budgets. So, we upped our marketing and came out of the recession stronger and with a bigger share of the market.

So now its 2009, we’re all wrestling with another recession, and we go looking for data. Only to find that everyone is still quoting that same 1980-85 McGraw-Hill study. We can’t expect our clients to rely on a single study done before some of them were born, so we kept searching. And Eureka! — we found a report on Innovating Through Recession by Andrew Razeghi, Kellogg School of Management. Check it out if you need facts and figures to support your marketing budget requests. We’ll keep looking for new and interesting data.

Do your customer service reps understand your offers?

How often do marketing departments come up with great promotions, only to have them squashed by customer service reps? Here’s an example from the consumer world:

Pharmacies in the D.C. area are having a major coupon battle. They’re offering $25 gift cards to switch from one pharmacy to another, and they all say they’ll match competitors coupons. All good — until you try to actually use the coupon! Then you can watch in amazement as the staff finds ways to make you feel bad about redeeming the very coupon their marketing department produced. From denying that they honor the coupons to claiming that a transferred prescription is not really transferred because they had to make a call, they go to absurd lengths to make it difficult to redeem the coupons. (Or, just as bad, they try to redeem the coupon, but don’t know how to create a gift card.) So marketing spends a pile of money to get you into the store… and in mere minutes, the clerks make sure you’ll never come back.

Are the clerks torturing customers to ensure they never come back? Unlikely. Odds are they think they are protecting the company from scammers, or they simply have not been trained to manage the company’s coupon-matching policy.

How does this apply to your company or association? Are your customer service reps trained on new offers you distribute? Do they understand that the lifetime value of a member or customer far outweighs the cost of whatever discount or premium you’re offering? Maybe… or maybe not. When our team does marketing audits, we often find that customer service and data entry people are in the dark about offers. Worse, they often tell us that forms are not capturing key data.

Whether you’re promoting online, by email, or by mail, make sure that the people who will fulfill the offer know what you’re offering and why. It only takes a few minutes and it can make the difference between a successful campaign and a failed attempt.