Top 4 Digital Marketing Trends for 2013 [Infographic]

Top 4 Digital Marketing Trends for 2013 [Infographic] via @dotcominfoway

Today’s featured infographic takes a look at the trends shaping marketing this year through 2016. A few key points:

By 2015, more U.S. more users will access the net via mobile than desktop.
Yet only 42.8% of marketers plan to increase mobile marketing spend in 2013.

64% of mobile time is spent on apps.
48% of  users install new apps after tapping on ads from Facebook page.

The average B2B marketer uses 5 social media channels compared to 4 for B2C.
91% of B2B marketers are using content marketing

Infographics drive 25% increase in website traffic

78% of marketers use enewsletters
83% of marketers use LinkedIn, making it the most popular social media channel for content distribution

Does your marketing program factor in these key digital trends? If you need to reposition, call O’Connell Meier for strategic planning, digital + direct creative, and innovative social media programs. (Give Rich Meier a call at 703-635-2893.)

Top 4 Digital Marketing Trends for 2013 via DCI


1 Comment

  1. It looks like those serious about their online business have a nice opportunity by getting ahead of the crowd with mobile marketing right now.

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