Today’s featured infographic takes a look at the trends shaping marketing this year through 2016. A few key points:
By 2015, more U.S. more users will access the net via mobile than desktop.
Yet only 42.8% of marketers plan to increase mobile marketing spend in 2013.
64% of mobile time is spent on apps.
48% of users install new apps after tapping on ads from Facebook page.
The average B2B marketer uses 5 social media channels compared to 4 for B2C.
91% of B2B marketers are using content marketing
Infographics drive 25% increase in website traffic
78% of marketers use enewsletters
83% of marketers use LinkedIn, making it the most popular social media channel for content distribution
Does your marketing program factor in these key digital trends? If you need to reposition, call O’Connell Meier for strategic planning, digital + direct creative, and innovative social media programs. (Give Rich Meier a call at 703-635-2893.)