How to Effectively Budget Your Social Media Program in 2013 Infographic

Check out this article from at ClickZ for an overview of six key budget sectors for your social media marketing. Figures are based on a mid-sized organization and should be on target for national associations. Given the wealth of content your association probably has, you may be able to save by repurposing existing content. Strategy may require a higher initial investment if you have multiple member segments as well as a need to communicate with prospects, vendors, press, and the public.

How to Effectively Budget Your Social Media Program in 2013 | ClickZ.

How to Effectively Budget Your Social Media Program in 2013 | ClickZ

http://lynnoconnell.brandyourself.com/

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3 Comments

  1. Reblogged this on The Marketing Chef and commented:
    Excellent breakdown on the components of Social Media marketing and their potential spend.

  2. That would be useful for companies starting with social media and can’t understand the cost of it!

  3. I repeat the above comments, very good for companies to understand the cost of SM.


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