Associations have so much content to work with! In this article, Kelsey Jones outlines a few ways you can make your content more engaging on social media sites. Instead of forcing readers to click through, pull out key quotes, ask questions, and take steps to engage readers right there, right now.
We all know that content on websites is important, but what about content on social media sites? There are countless companies that have amazing, well-written websites, but when it comes to content strategy on social media… they fall a bit short.
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