The State of B2B Content Marketing [Infographic]

Facebook, Twitter, and LinkedIn are the only social networks that more than 80% of B2B marketers are using. For associations, there are HUGE opportunities on the more visual networks. Make it easy for your members to share their allegiance and their favorite programs by using visual networks Pinterest and Instagram. Provide qualify content on Slideshare and G+. Most of you have huge content archives… make 2013 the year you put them to work all around the web!

Kamal Bennani Photography

The following infographic provides a visual interpretation of the most revealing stats from a report b

See on

View original post


  1. Great Visual Thanks

  2. I really struggle trying to figure out how much energy I should spend at the various SoMe sites. All the different channels make me just a bit crazy..ok crazier…trying to decide how to spend my energy effectively.

    • It is frustrating, for sure! Especially as it seems like new sites pop up every week. I like using custom landing pages as a way to help track which social media channels and which messages are actually driving traffic. There’s a lot of smoke and mirrors right now, so zeroing in which techniques actually deliver results with your audience is key.

  3. I really appreciate this infographic. Thanks for sharing it on your blog Lynn.

  4. I am always impressed to find helpful information cleverly designed. Awesome!

Comments RSS TrackBack Identifier URI

What do you think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  • Follow. +1, and Circle O’Connell Meier on G+

  • @omdirect Digital + Direct Daily

    Click to see our new daily e-paper

    Get the latest digital + direct marketing news delivered to your inbox! Just click the image.