Lynn O’Connell is a winner of Top Ranks B2B Marketing Innovation Blog Contest! Her winning tip is included in this FREE B2B Marketing Innovation eBook – Break Free of Boring B2B With These 33 Tips. See the slideshare version here, or download the PDF and get a preview of tips and featured experts at Top Rank’s blog post. Flip to Tip #31 to see Lynn’s winning B2B marketing tip.
Lynn O’Connell is the Creative Director of O’Connell Meier, a digital + direct marketing firm serving national trade and professional associations. Follow her tweets @omdirect.