Today’s Association Marketing Tip

Lynn O’Connell is the Creative Director of O’Connell Meier, a digital + direct marketing firm serving national trade and professional associations.

Put new members to work!

Give new members something to do immediately and don’t make them have to figure it out. Early engagement is a good long term predictor of engagement levels.

via Brainyard’s Community Manager Webinar: Your Questions Answered *

If you only do one thing new this year, start with this. In fact, do it right now. Watch for blog posts this week with specific ideas about practical ways to engage new members.


* Special thanks to Ben Martin — I found this article via his excellent ScoopIt page on Online Community Management for Associations. Check it out!

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