The new Facebook redesign gives organizations pages that are very similar to a person’s page. Your organization’s status notes now flow into the News Feed on the home page. This is a big increase in visibility as your fans can regularly see your updates. Some organizations are racing to take advantage of that visibility by updating their status several times a day.
We think it is a little too soon to move to high frequency status updates. Some users are very unhappy about the new design and they are responding by deleting applications and pages that update too often. (Or are unfortunate enough to update when another company has over-posted!) Plus, Facebook is tweaking the home page and altering the mix of news and updates, so it remains to be seen exactly when and where your updates will be seen.
Our suggestion: update your page to work with the new layout, consider promoting your page to your members/customers, and experiment with status updates and page content. But take it slow. Don’t try to turn your Facebook page into a Twitter feed right now — instead invite people to follow you on Twitter. Limit your status updates to one or two a day until people get used to the non-stop flow of news.