Click for roundup of FREE Content Marketing eBooks and Cheatsheets
I won a copy of this great book — and now you can get the ebook free, along with 3 more AND cheatsheets
Great resources! Content Marketer’s Resource Box: Free Ebooks and Cheatsheets by @seosmarty via @sejournal
This is a terrific roundup of FOUR – count ‘em – FOUR ebooks plus FIVE cheat sheets. These aren’t throw-away white papers. I won a copy of Content Rules last year and it is well worth reading. Sensible strategy, practical techniques, and lots of useful tips.
Find even more content marketing tips and infographics on my Pinterest Content Marketing board.
Still here? Seriously, click the link. This collection is worth your time.
Are you making it easy for your Superfans to help you?
Are you listening to your superfans?
Jon Thomas at SocialMediaToday tackles a topic that I believe is critically important to associations and organizations: superfansl (Or supermembers for associations.)
These are your passionate brand advocates, the people who spread the word about you, and who invest their own time (and sometimes money) to help you out. These customers have never gotten enough attention, but with social media, they are more important than ever. A few quick thoughts:
- Do you know who your superfans are? Not just the top 5, but the top 10%? Are they coded in your database?
- Do you thank them? Special benefits or a freebie now and then can help you build even tighter bonds with these key supporters.
- Do you encourage them to share their ideas and suggestions with you? Sometimes your customers will spot problems long before you see them. Let them help you.
- Do you make it easy for them to spread the word about initiatives you want promoted?
No? Why not? These people WANT to help you. Make it easy for them and you’ll reap the rewards. After almost 25 years of promoting associations and conferences, one of the first things we do when developing marketing plans is to identify these superfans. Instead of wasting time selling them on WHY, we enlist their help to tell other people why it’s time for them to get involved, join, or attend an event. It’s a powerful technique and too few groups are using it.